ORA is positioned as the new generation electric car and owns different models based on exclusive new energy platform. ORA brand was officially launched with its first model ORA iQ on August 20, 2018. ORA R1 was launched On December 26 of the same year.

GWM named the brand ORA to commemorate the world-renowned scientist Leonhard Euler. It implies that ORA has leading resource technologies (ME platform), strict quality standards, personality, people-oriented design concept, intelligent products, and a model advancing with the times, so the new generation of consumers could more easily enjoy the most reliable resource electric vehicle and the driving experience beyond expectations.


  • ORA’s vision is to become a premium electric vehicle brand popular among global users. Since its establishment, ORA brand has insisted on making vehicles running 100% on electricity.


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